FOUNDER-LED
BUILT IN DUBAI. WORKING WITH BRANDS GLOBALLY.
FOUNDER-LED
BUILT IN DUBAI. WORKING WITH BRANDS GLOBALLY.
AI visibility and intelligent agents for e-commerce brands that want to be the answer, not the alternative.
how we work
3 min
Inside Citation Architecture
A walkthrough of citation architecture — the framework behind every visibility engagement we run.
how we work
3 min
Inside Citation Architecture
A walkthrough of citation architecture — the framework behind every visibility engagement we run.
01
INTRODUCTION
The AI replacing Google doesn't rank brands. It recommends them. Calibrate exists to make sure the brand it recommends in your category is yours.
The AI replacing Google doesn't rank brands. It recommends them. Calibrate exists to make sure the brand it recommends in your category is yours.The AI replacing Google doesn't rank brands. It recommends them. Calibrate exists to make sure the brand it recommends in your category is yours.
The AI replacing Google doesn't rank brands. It recommends them. Calibrate exists to make sure the brand it recommends in your category is yours.The AI replacing Google doesn't rank brands. It recommends them. Calibrate exists to make sure the brand it recommends in your category is yours.
The AI replacing Google doesn't rank brands. It recommends them. Calibrate exists to make sure the brand it recommends in your category is yours.02
Services
Four services. So you're the brand AI recommends.
E-commerce brands win in AI search — and convert what they earn into pipeline. Calibrate engineers both ends of that journey. Our work is tailored, transparent, and focused on the areas of your business where AI makes a real impact.
/01
AI Visibility & Optimization
Get cited by ChatGPT, Perplexity, Google AI, and Gemini. We engineer the entity, schema, and citation signals AI engines reward — built on our Citation Architecture™ framework.
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Llm
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AEO
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GEO
/01
AI Visibility & Optimization
Get cited by ChatGPT, Perplexity, Google AI, and Gemini. We engineer the entity, schema, and citation signals AI engines reward — built on our Citation Architecture™ framework.
#
Llm
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AEO
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GEO
/01
AI Visibility & Optimization
Get cited by ChatGPT, Perplexity, Google AI, and Gemini. We engineer the entity, schema, and citation signals AI engines reward — built on our Citation Architecture™ framework.
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Llm
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AEO
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GEO
/02
AI Strategy & Advisory
A clear, execution-ready AI plan for e-commerce operators. Where AI moves the needle in your business — and where it's a distraction. Roadmap, prioritization, 90-day path.
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Strategy
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Roadmap
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AIAudit
/02
AI Strategy & Advisory
A clear, execution-ready AI plan for e-commerce operators. Where AI moves the needle in your business — and where it's a distraction. Roadmap, prioritization, 90-day path.
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Strategy
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Roadmap
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AIAudit
/02
AI Strategy & Advisory
A clear, execution-ready AI plan for e-commerce operators. Where AI moves the needle in your business — and where it's a distraction. Roadmap, prioritization, 90-day path.
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Strategy
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Roadmap
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AIAudit
/03
Custom AI Agents
Conversational agents built for e-commerce: product discovery, abandoned cart recovery, customer support, sales qualification. Web, WhatsApp, voice, CRM-connected.
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Chatbots
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VoiceAgents
/03
Custom AI Agents
Conversational agents built for e-commerce: product discovery, abandoned cart recovery, customer support, sales qualification. Web, WhatsApp, voice, CRM-connected.
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Chatbots
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VoiceAgents
/03
Custom AI Agents
Conversational agents built for e-commerce: product discovery, abandoned cart recovery, customer support, sales qualification. Web, WhatsApp, voice, CRM-connected.
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Chatbots
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VoiceAgents
/04
Workflow Automation
Connect your stack — Shopify, Klaviyo, customer support, fulfillment, reporting — into automated flows that scale without adding headcount.
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Make
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N8N
/04
Workflow Automation
Connect your stack — Shopify, Klaviyo, customer support, fulfillment, reporting — into automated flows that scale without adding headcount.
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Make
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N8N
/04
Workflow Automation
Connect your stack — Shopify, Klaviyo, customer support, fulfillment, reporting — into automated flows that scale without adding headcount.
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Make
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N8N
03
Why us?
WHAT WE ACTUALLY BUILD
Two pillars. Sixteen capabilities. All built for e-commerce.
CAPABILITIES include:
01
AEO · GEO · Entity SEO · Schema
Architecture
01
AEO · GEO · Entity SEO · Schema
Architecture
02
Citations · llms.txt · Authority Signals · Share-of-Voice
Frameworks
02
Citations · llms.txt · Authority Signals · Share-of-Voice
Frameworks
03
Chatbots · Voice Agents · WhatsApp · Sales Qualification
Implementation
03
Chatbots · Voice Agents · WhatsApp · Sales Qualification
Implementation
04
Workflows · Integrations · Custom AI · Knowledge Bases
sts
04
Workflows · Integrations · Custom AI · Knowledge Bases
sts
Source:
Exposure Ninja · Adobe · Superlines
May 2025
AI search converts vs Google organic
AI search converts vs Google organic
AI search converts vs Google organic
Consumers start product discovery in AI
Consumers start product discovery in AI
Consumers start product discovery in AI
Growth in AI shopping searches (2024 → 2025)
Growth in AI shopping searches (2024 → 2025)
Growth in AI shopping searches (2024 → 2025)
AI VISIBILITY
Where you appear is where you'll be chosen.
We track your brand across ChatGPT, Claude, Perplexity, Google AI, Gemini, and Copilot. Monitored weekly. Reported in revenue, not vanity metrics.
04
How we do it
How we get you cited.
No generic advice. No complex dashboards. Just practical improvements.
01/
Audit — Free visibility baseline
01/
Audit — Free visibility baseline
01/
Audit — Free visibility baseline
02/
Architect — 90-day Citation plan
02/
Architect — 90-day Citation plan
02/
Architect — 90-day Citation plan
03/
Build — Visibility shipped weekly
03/
Build — Visibility shipped weekly
03/
Build — Visibility shipped weekly
04/
Compound — Scale what wins
04/
Compound — Scale what wins
04/
Compound — Scale what wins
Average time to first citations: 4–6 weeks
COST OF STAYING INVISIBLE
Every month you stay invisible, the math gets steeper. AI search compounds — for someone.
01/
Compounding
stay manual
+15%
/1 mo
01/
Compounding
stay manual
+15%
02/
Entity lock-in:
AI treats them as the category default
+35%
/3 mo
02/
Entity lock-in:
AI treats them as the category default
+35%
03/
Citation concentration:
top performers capture 59.5%
+65%
/6 mo
03/
Citation concentration:
top performers capture 59.5%
+65%
04/
Displacement requires
5–10× the effort to catch up
+95%
/12 mo
04/
Displacement requires
5–10× the effort to catch up
+95%
05
Results
cobbled climbs
India's exclusive partner for Rapha, MAAP, and Pas Normal Studios — engineered to be the answer for premium cycling AI queries.
Timeline:
180 days
Timeline:
180 days
Industry:
Retail & E-commerce
Industry:
Retail & E-commerce
Challenge:
Be the answer for premium cycling queries in India
Challenge:
Be the answer for premium cycling queries in India
Avg position on Premium Cycling
#1
Avg position on Premium Cycling
#1
Avg position on Premium Cycling
#1
Visibility score lift in 90 days
+21%
Visibility score lift in 90 days
+21%
I run Cobbled Climbs and I'm building Calibrate. So this case study is what learning in public looks like.
I run Cobbled Climbs and I'm building Calibrate. So this case study is what learning in public looks like.I run Cobbled Climbs and I'm building Calibrate. So this case study is what learning in public looks like.
I run Cobbled Climbs and I'm building Calibrate. So this case study is what learning in public looks like.I run Cobbled Climbs and I'm building Calibrate. So this case study is what learning in public looks like.
I run Cobbled Climbs and I'm building Calibrate. So this case study is what learning in public looks like.
Prashant
Co-founder
Prashant
Co-founder
06
Easy first step
audit first.
then decide
Every engagement starts with the same diagnostic: where you stand across the AI engines your buyers actually use. We don't sell you on the answer — we show you.
07
results
Numbers,
not narratives.
Numbers,
not narratives.
AI ENGINES
Monitored weekly
Monitored weekly
VISIBILITY
Cobbled Climbs AI visibility score, tracked across ChatGPT, Claude, Perplexity, Google AI, Gemini, and Copilot.
Avg. in 90 days
VISIBILITY
Cobbled Climbs AI visibility score, tracked across ChatGPT, Claude, Perplexity, Google AI, Gemini, and Copilot.
Avg. in 90 days
VISIBILITY
Cobbled Climbs AI visibility score, tracked across ChatGPT, Claude, Perplexity, Google AI, Gemini, and Copilot.
Avg. in 90 days
Position
When buyers ask AI for premium cycling brands in India, Cobbled Climbs is the first answer returned.
Premium Cycling
Position
When buyers ask AI for premium cycling brands in India, Cobbled Climbs is the first answer returned.
Premium Cycling
Position
When buyers ask AI for premium cycling brands in India, Cobbled Climbs is the first answer returned.
Premium Cycling
Mention Rate
Share of ChatGPT responses to premium cycling queries where Cobbled Climbs is cited as a recommended brand.
ChatGPT · 30 days
Mention Rate
Share of ChatGPT responses to premium cycling queries where Cobbled Climbs is cited as a recommended brand.
ChatGPT · 30 days
Mention Rate
Share of ChatGPT responses to premium cycling queries where Cobbled Climbs is cited as a recommended brand.
ChatGPT · 30 days
Pricing.
You only pay for what you need — after we show you the plan.
Starter Plan
For e-commerce brands establishing AI search presence.
/month
Citation Architecture™
6 AI engines, weekly tracking
Schema + entity SEO
Monthly reporting
Monthly
Annual
Save 20%
Growth Plan
Popular
For brands scaling AI visibility and conversion.
/month
Everything in Starter
AI-cited content (6/mo)
Competitor mention tracking
1 AI agent (chat or voice)
Bi-weekly strategy calls
Founder direct on Slack
Custom Enterprise Plan
For e-commerce leaders who want to own the answer.
/month
Everything in Growth
Multi-agent AI stack
Workflow automation
Weekly strategy + SLA
Direct founder access
Monthly
Annual
Save 20%
Starter Plan
For e-commerce brands establishing AI search presence.
/month
Citation Architecture™
6 AI engines, weekly tracking
Schema + entity SEO
Monthly reporting
Growth Plan
Popular
For brands scaling AI visibility and conversion.
/month
Everything in Starter
AI-cited content (6/mo)
Competitor mention tracking
1 AI agent (chat or voice)
Bi-weekly strategy calls
Founder direct on Slack
Custom Enterprise Plan
For e-commerce leaders who want to own the answer.
/month
Everything in Growth
Multi-agent AI stack
Workflow automation
Weekly strategy + SLA
Direct founder access
Monthly
Annual
Save 20%
Starter Plan
For e-commerce brands establishing AI search presence.
/month
Citation Architecture™
6 AI engines, weekly tracking
Schema + entity SEO
Monthly reporting
Growth Plan
Popular
For brands scaling AI visibility and conversion.
/month
Everything in Starter
AI-cited content (6/mo)
Competitor mention tracking
1 AI agent (chat or voice)
Bi-weekly strategy calls
Founder direct on Slack
Custom Enterprise Plan
For e-commerce leaders who want to own the answer.
/month
Everything in Growth
Multi-agent AI stack
Workflow automation
Weekly strategy + SLA
Direct founder access
prashant kochhar
Founder
08
What we believe
Search is dying. Recommendation is the new search. Buyers don't scroll — they ask AI. The answer is a 3-name shortlist that decides who they buy from. If you're not on it, you don't exist.
Search is dying. Recommendation is the new search. Buyers don't scroll — they ask AI. The answer is a 3-name shortlist that decides who they buy from. If you're not on it, you don't exist.We built Citation Architecture™ for the brands that take being the answer seriously.
1997
Started in recruitment in 1997. Built through every tech wave since.
2021
Founded Cobbled Climbs — India's premium cycling retailer
2025
Built CC Content OS in Claude Code
2026
Launched Calibrate AI Agency
prashant kochhar
Founder
08
What we believe
Search is dying. Recommendation is the new search. Buyers don't scroll — they ask AI. The answer is a 3-name shortlist that decides who they buy from. If you're not on it, you don't exist.
Search is dying. Recommendation is the new search. Buyers don't scroll — they ask AI. The answer is a 3-name shortlist that decides who they buy from. If you're not on it, you don't exist.We built Citation Architecture™ for the brands that take being the answer seriously.
1997
Started in recruitment in 1997. Built through every tech wave since.
2021
Founded Cobbled Climbs — India's premium cycling retailer
2025
Built CC Content OS in Claude Code
2026
Launched Calibrate AI Agency
prashant kochhar
Founder
08
What we believe
Search is dying. Recommendation is the new search. Buyers don't scroll — they ask AI. The answer is a 3-name shortlist that decides who they buy from. If you're not on it, you don't exist.
Search is dying. Recommendation is the new search. Buyers don't scroll — they ask AI. The answer is a 3-name shortlist that decides who they buy from. If you're not on it, you don't exist.We built Citation Architecture™ for the brands that take being the answer seriously.
1997
Started in recruitment in 1997. Built through every tech wave since.
2021
Founded Cobbled Climbs — India's premium cycling retailer
2025
Built CC Content OS in Claude Code
2026
Launched Calibrate AI Agency
09
about AI for business
News
09
about AI for business
News
09
about AI for business
News
Newsletter
We send occasional updates about new case studies and useful tips.
Newsletter
We send occasional updates about new case studies and useful tips.
Newsletter
We send occasional updates about new case studies and useful tips.
10
Help & Info
FAQ
01
How long until I see results?
First citations typically land in 4–6 weeks. Cobbled Climbs hit +21% visibility across 6 AI engines in 90 days.
02
How is this different from SEO?
SEO ranks your pages on Google. AEO gets your brand recommended by AI — and AI search returns a 3-name shortlist, not 10 blue links. Different game, different mechanics.
03
Do I still need traditional SEO?
Yes. AI engines pull from your web content, so strong SEO foundations make AEO compound faster. We work on top of your SEO, not in place of it.
04
Why work with a founder-led agency?
No layers. No handoffs. No account managers. You get the founder doing the work — every call, every week. Faster decisions, sharper execution.
04
Where's the proof this actually works?
Cobbled Climbs hit +21% AI visibility across 6 engines in 90 days, #1 average position in premium cycling. More cases launching as clients give approval. Until then — the audit is free. See for yourself.
01
How long until I see results?
First citations typically land in 4–6 weeks. Cobbled Climbs hit +21% visibility across 6 AI engines in 90 days.
02
How is this different from SEO?
SEO ranks your pages on Google. AEO gets your brand recommended by AI — and AI search returns a 3-name shortlist, not 10 blue links. Different game, different mechanics.
03
Do I still need traditional SEO?
Yes. AI engines pull from your web content, so strong SEO foundations make AEO compound faster. We work on top of your SEO, not in place of it.
04
Why work with a founder-led agency?
No layers. No handoffs. No account managers. You get the founder doing the work — every call, every week. Faster decisions, sharper execution.
04
Where's the proof this actually works?
Cobbled Climbs hit +21% AI visibility across 6 engines in 90 days, #1 average position in premium cycling. More cases launching as clients give approval. Until then — the audit is free. See for yourself.
Contact us directly
Every Calibrate engagement is founder-led. No account managers. No handoffs. Questions go directly to the person doing the work.
13
Ready to start?
Get in touch
Whether you have questions or just want to explore options, we’re here.
13
Ready to start?
Get in touch
Whether you have questions or just want to explore options, we’re here.